Over the years, video has undeniably became the most popular and engaging form of online consumer content. With video dominating the web, brands are now more capable of delivering life-like experiences to their audience and increasing sales. This whitepaper will … read more
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A recent report from Forrester found that an increasing number of marketers are turning to SEO tools to understand how their site is performing, create high-quality content, carry out keyword research, conduct technical SEO audits, bring together stakeholders, prove ROI … read more
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The world of marketing is changing right before our eyes: faced with a fragmented media landscape, elusive consumers, and more stringent privacy regulations around the world, marketers were already hard-pressed to keep up. Add a worldwide pandemic to the mix, … read more
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ABM has become an integral component of most B2B marketing strategies, either supplementing traditional demand gen methods or as a primary go-to-market approach. According to Demand Gen Report’s 2019 ABM Benchmark Study, 50% of ABM practitioners have had an ABM … read more
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More than half of marketers RollWorks interviewed said they’re running over 50% more webinars than they were earlier this year. But that same cohort is also noticing a clear drop-off in attendance. So, what gives? This white paper from RollWorks will help … read more
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Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful, contextually relevant interactions on their most personal devices. Use this research to assess vendors that may be best-suited to help you fulfill your mobile marketing … read more
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B2B expectations are changing. There are plenty of ways to bring B2C strategies to your B2B markets. In this white paper, dotdigital shows you how. The white paper explores: Strategies you can employ to bring B2C strategies to your B2B buyers with … read more
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Are you ready to build a lead-machine website that creates a sustainable growth path for your company? The Modern Marketer’s Guide to SEO will show you how. Here are the major strategies covered: 1. What is search engine optimization? 2. … read more
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As a marketer, this past year has been all about the sheer velocity of change. Whether it’s navigating a global pandemic, taking on extra work, or quickly pivoting from carefully laid annual plans, the environment for marketing teams is ever-evolving. … read more
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If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will … read more
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Digital Asset Management is more than just the storage of content assets and finding them easily. Businesses need to manage many facets of the content they possess: When the license for a certain photo expires Whether the asset in question … read more
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Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze … read more
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There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding as browsers are moving away from third-party cookies. Capturing user consent is becoming increasingly important for marketers – not only to … read more
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Business has become digital overnight. Buyers are now tapping into the full range of demand channels to make decisions. And marketers are struggling to orchestrate a journey that keeps up. Delivering one-off programs and campaigns is no longer acceptable. From … read more
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What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … read more
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Change has come to define the past year, and it will probably define the next one, too. Some marketers are exhausted from pivoting from one surprising development to the next. But it doesn’t have to be this way. Operating with … read more
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The retail industry is in constant motion. New trends, new designs, new buying habits. Marketers have to keep up, even stay ahead, while simplifying and personalizing the customer experience. Luckily for marketers, most consumers (75%) are itching for a more … read more
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Take steps toward a fully-fledged digital strategy to truly thrive in today’s digital world by focusing on these areas: Consolidate technology to streamline processes Break down organizational silos Gain deeper customer insights Create personalized digital experiences
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COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks … read more
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It’s no secret, personalization drives business results. However, B2B marketers face a number of challenges to personalize their customer experience: Increasing regulation around personal information Decreasing comfort among businesses and individuals with making their data available Google, Apple, and Firefox working hard … read more
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